And you thought advertising or certificates couldn’t get more stupid. Thanks to Christopher Essex for spotting this gem: http://www.dominosugar.com/carbonfree/
You’ll have to click to go to the Domino site to see the helpful man tell you that “This is Big”.
They probably paid a lot for that ad.
Some of the poor users are not sure what it means. That’s OK, Domino helpfully provides an FAQ page: Is it the same sugar? Will it function the same way in my recipes?
Yes, it is still 100% pure cane sugar with 15 calories per teaspoon. And, it functions just like all Domino® Pure Cane Granulated Sugar. Use it cup for cup exactly like the original Domino® Pure Cane Granulated Sugar.
Look out. You might think that carbon free sugar would be the ultimate diet-sugar. But it’s not so. Carbon free is not low-calorie. Lucky it is still useable at high temperatures “just like” normal sugar, eh? Just so everyone can appreciate this special-chemistry-moment: in the sugar molecule below, the grey circles with a “C” are the carbon ones.
A glucose molecule. C stands for Carbon.
… Remember the low-carbon crowd that this product appeals to are the ones who […]
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