JoNova

A science presenter, writer, speaker & former TV host; author of The Skeptic's Handbook (over 200,000 copies distributed & available in 15 languages).


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Backlash: Cancel culture boycott *increases* audience for GB News in the UK

GB News has only been running for 10 weeks in the UK but it has already been targeted by a campaign to boycott the advertisers.

However the boycott was twice as likely to get people to tune in.

This is how it works. Once the Virtue Signallers have overdone the bullying and the crowd knows it — the bullying itself works like a signpost.. By definition, the forbidden material will always be the most interesting. The politically incorrect shows are the most entertaining.

GB News joy as campaign to boycott advertisers has actually BOOSTED channel

Express.co.uk

While those wishing to boycott GB News may take brands removing their adverts as a win – a recent survey found it may have actually given the channel a boost.

A poll of 1,000 people conducted by CT Group, commissioned by GB News, gave the statement “consumer goods brands should not adopt overt political views”.

Of those polled, 57 percent agreed that brands shouldn’t take on “overt political beliefs”. And only 15 percent disagreed with the statement. When those surveyed were asked if an advertiser boycott made people more likely to tune into the […]