Cheddar Cheese Puffs made with cricket flour are already here (in Canada anyway).
The company that sells the Cricket Puffs is called ActuallyFoods, possibly because BugFoods, or Pests-for-dinner might not be a winner.
Worth noting: “People who are allergic to Shellfish may be allergic to Crickets”.
They are professional marketeers. Putting cricket flour into the junk food category first is a way to sneak it in and quietly normalize it. People buying junk foods at the supermarket probably aren’t reading the ingredients list too closely, and people eating puffs at parties definitely aren’t.
Remember eating crickets will change jet streams
Or at least make you feel saintly:
SUSTAINABLE
We prioritize the planet just as much as we do our health. Our superfoods produce less emissions and waste than traditional health foods, so they’re an easy choice for eco-friendly eaters.
This is food with all the fashionable buzz-words:
Powered by sustainably farmed, organic crickets, our puffs are high in protein, rich in vitamins such as B12, and a natural source of prebiotics.
I note these crickets are not free-range.
At $5.99 a bag they will be aimed at the wealthy-Greens seeking self-advertising or penance. Though not necessarily the vegan ones. Strict vegans will have a dilemma since insects are technically part of the animal kingdom. The Vegan Society warns that honey isn’t vegan because it exploits the bees. So presumably slaughtering millions of innocent crickets won’t fit the bill either.
The Keto-crowd also won’t be happy because the puffs are about 50% carbohydrate. Who will be happy?
h/t David Maddison, John Connor II