Use the tale of the Fox Exodus to tell the world, this was not “just another election”
The crash in Fox news ratings reveals the turmoil going on among the non-Left. Even people who aren’t political junkies can understand there is something seismic about a shift this big. It’s a good opener for those conversations with people who don’t realize how the political landscape just changed. It’s a simple point that shows something fishy and deep is going on.
Old habits die hard. For twenty years, and many elections, Fox was the dominant single news site for most of conservative America. Ratings drops of a few percent shake advertisers. This was a seismic fall. Nearly half of a loyal audience switched off and went searching for something. Fox news didn’t just bore people, it actively drove them away. Right now, the Right side of the most successful democracy on Earth is hunting for a voice. That’s a lot of people looking and it started on November 4.
The number one cable channel for the last twenty years, is suddenly number three.
Fox News used to outrate both CNN and MSNBC put together. But in the last two weeks Fox has fallen so far, both of these legacy news groups separately beat Fox. It’s not that millions have headed over to the legacy media, but that millions have abandoned Fox for the small news networks few people had heard of two months ago.
The President’s Lawyer couldn’t even get a space:
Joe Kovacs, WND News: [Rudy] Giuliani said the national news networks would no longer book him for on-air appearances because he mentions illegal activity which purportedly swayed the election to Joe Biden.
“I can’t get on — I can’t get on ABC, NBC, CBS, can’t even get on Fox anymore. If I say the word ‘fraud,’ I’m thrown off the network,” he told former Press Secretary Sean Spicer on Newsmax TV.
“I’m sorry, there was fraud. I’m telling the truth and they’re lying. And not only are they lying, they’re practicing a level of censorship that is so un-American that it’s frightening….
“If they didn’t cheat,” Giuliani wondered aloud, “why won’t they let us examine the [voting] machines?” …
“You know, this has been since somewhere in October of this year, it’s been the strangest experience of my life,” he explained. “It’s like I’ve been living in the Iron Curtain. I’m living in a country with the kind of censorship that I remember as a young child in East Germany, the Soviet Union.”
Maybe this has something to do with the exodus?
Don’t believe your lying eyes. On other sites, the audience could see graphs of bizarre vertical steps in vote counting, and the videos of Counting-observers who were locked out and postal workers who were ordered to backdate the sacred date stamp. They saw suitcases of votes wheeled out from under tables in the dead of night on the CCTV. And they wanted to talk about that.
The Fox News political editor who sat on the Election Night Decision Desk has been sacked along with 20 Fox News as Network Ratings Crater.
Christina Laila, Gateway Pundit
Here’s what happened guys, let’s be honest with you, I can talk about this, Donald Trump on November 3rd — Fox declared Biden the winner in Arizona. MAGA-world went ballistic, they said ‘I’m not watching Fox News,’ they switched over and they looked and they found Newsmax,” former Fox News host Eric Bolling said.
“Fox lost about 40% of their audience. 40 percent. That’s a big number,” Bolling continued, a statement that sparked roaring applause from the audience of young conservatives.
“I have friends still there that say they are very, very nervous about it, they’re sucking wind on it and they don’t know how to turn it around,” Bolling said
Web searches show where the missing Fox viewers went.
In July 2020, few people were doing web searches for Newsmax, Gateway Pundit or One America News (OANN). Fox News dominated the conservative media space. Newsmax, Gateway Pundit and One America News were dwarfed. These are “website” visits, not viewer ratings:
Fox News Ratings July 2020 compared to Newsmax and OANN and CNN
By December things were very different.
Fox News Ratings Dec 2020 compared to Newsmax and OANN and CNN
From The Daily Wire:
According to ratings data, CNN “topped cable networks” with roughly 2.8 million viewers per day between January 4th and January 10th, with 4.2 million viewers in primetime. During that same time period, MSNBC had approximately 2.3 million viewers per day and 3.8 million in prime time. Fox News, however, had just 1.7 million per day and 3.2 million in primetime. Yahoo Finance reported that “Newsmax, a smaller rival that has been promoted by President Trump, said it saw record ratings in primetime of 443,000 for the week. Its total day ratings averaged 294,000.”
Describing the “ratings battles” facing Fox News, Vanity Fair wrote “the cable juggernaut’s programming shake-up, with a rotating cast of opinion hosts replacing Martha MacCallum at 7 p.m., comes as viewers are flocking to CNN and MSNBC following the Capitol insurrection and as Newsmax and OAN chip away from the right.”
Since the beginning of the century, Fox News has “consistently been the most-watched, and arguably the most influential, cable news outlet — by a mile,” according to Mediaite, with viewers becoming accustomed “to lengthy stretches in which the total combined viewership of CNN and MSNBC was less than the number of people tuning into Fox News.”